Signs and Meanings: Education and Semiotics

One learns to function in a world of posters, postings, signs, ads, ordinances, notices and indications of “material culture” (i.e. commerce expressed in designs and slogans on walls and buses, subway cars, etc.).

Think of the 1963 movie The Great Escape. There’s a scene where James Coburn’s Australian character is sitting in an outdoor cafe on the French/Spanish border and the waiter comes over to him and pulls him toward the counter and says, “Telephon, monsieur.”

The James Coburn character has no idea why this is happening but mimics the proprietor and son when they duck down. French Resistance fighters in a car gun down the Germans at the cafe and James Coburn’s character “gets it” and asks them for help to get into Spain. As he ducks down you see posted on the wall of the cafe several ad signs for drinks. One of them is “Byrrh”:

Byrrh is an aromatised wine-based apéritif made of red wine, mistelle, and quinine. Created in 1866 and a trademark since 1873, it was popular as a French apéritif. With its marketing and reputation as a ‘hygienic drink,’ Byrrh sold well in the early 20th century.” (from Wikipedia)

In many French movies or movies set in France, such as Belle de Jour and The Legend of the Holy Drinker from 1988 (in which a drunken homeless man [played by Rutger Hauer] in Paris is lent 200 francs by a stranger as long as he promises to repay it to a local church when he can afford to; the film depicts the man’s constant frustrations as he attempts to do so).

Byrrh” appears routinely and a French child begins to ‘get the picture’ on what is being signified and how it differs from other notices, commercial or legal or municipal.

Set in Paris, the ad notice “Byrrh” appears in the same way you’d expect to see “Coca-Cola” and know what the sign signifies. “Coke” is a drink and not the fuel coke. How exactly you make these distinctions is unclear to linguists and other language-watchers. It’s a social phenomenon, partly, like mores and manners.

In the movie The Book Thief (a 2013 World War II war drama, starring Geoffrey Rush, Emily Watson, and Sophie Nélisse, based on the 2005 novel) there’s a moment when you see a sign advertising or reminding you of “Kolonialwaren” (i.e., colonial wares) which was the German way of pointing to a place or store that sold coffee, tea, cocoa, etc. Any German adult of the period would know what “Kolonialwaren” signifies without quite knowing how he or she knows.

A traffic sign (you have to of course realize it’s a traffic sign and not some commercial ad) tells you “Boston 20 m.” You realize or guess it means 20 miles and not 20 meters (since meters are not a typical American measure) nor would it be 20 minutes since that would assume everyone is driving at a speed that gives you 20 minutes, which is far-fetched.

How a person goes from birth to adulthood whereby they spontaneously navigate a welter of different signs and postings, ads and statutes is quite opaque.

Roland Barthes (died 1980) explored this domain of signs (not only physical signs but mythology as a system of signs) all his life:

Barthes is one of the leading theorists of semiotics, the study of signs. A sign, in this context, refers to something which conveys meaning – for example, a written or spoken word, a symbol or a myth.

Education should not ignore “material culture” (i.e., the history of things) and semiotics (i.e., the world “speaking” to you via designs and signs and words).

Education and the Question of Fecklessness

We propose in Meta Intelligence an education that is completely global and cosmopolitan from Day 1.

The problem with education as a confusing area of activity is revealed to us in an episode of the great Japanese novel, The Makioka Sisters.

The Makioka Sisters (細雪 [Sasameyuki], “Light Snow”) is a novel by Japanese writer Jun’ichirō Tanizaki (died in 1965) that was serialized from 1943 to 1948. It follows the lives of the wealthy Makioka family of Osaka from the autumn of 1936 to April 1941, focusing on the family’s attempts to find a husband for the third sister, Yukiko.

In the novel, there’s a description of a “failed educational odyssey:”

“Mimaki was an old court family. The present viscount, the son, was well along in years. Mimaki Minoru, son by a concubine, was a graduate of the Peers School and had studied physics at the Imperial University, which he left to go to France.  In Paris he studied painting for a time, and French cooking for a time, and numerous other things, none for very long.

“Going on to America, he studied aeronautics in a not-too-famous state university, and he did finally take a degree, it seemed.

“After graduation, he continued to wander about the United States, and on to Mexico and South America. With his allowance from home cut off in the course of these wanderings, he made a living as a cook and even as a bellboy. He also returned to painting and even tried his hand at architecture.

“Following his whims and relying on his undeniable cleverness, he tried everything. He abandoned aeronautics when he left school.”

(The Makioka Sisters, Vintage Books, 1985, Seidensticker translation, page 473-474)

This person winds up dabbling in architecture after his return to Japan.

This episode in Tanizaki’s great novel gives us a “flashlight” or “searchlight” into the whole problem of educational confusion.  Is this simply a case of one person’s “fecklessness?”  Is this just a case of what’s called “failure to launch” (see the movie by this name)?

Or is it partly perhaps that education as a “lockstep system” of schools, exams, courses, semesters, quizzes and grades is very “inhospitable” to “searchers?”

If we call everyone who “stumbles around” a dilettante and a feckless failure, we might be unnecessarily “binary,” exclusionary and unaware of the problem of “cold educational ecosystems” which punish exploring for those who are not “born specialists.”  Winners and losers are too polarized as an educational judgment, perhaps.

The classic German novel about youthful confusions is Fontane’s classic Irrungen, Wirrungen (Trials and Tribulations, 1888) and perhaps an argument could be made that the coldly “binary view” of “successes” versus “the feckless” causes the loss of many young people who had various kinds of emotional resistance to education as an “Olympics” of sorts, with “winners and losers.”  This might be seen as a kind of overly narrow kind of “edu-brutality” which is intolerant of more difficult adjustment stories for young people, which are not uncommon.

Incomplete One-Field Analysis

Prof. Neil Shubin of the University of Chicago is an outstanding paleontologist/evolutionary theorist and has written marvelous books such as Your Inner Fish:  A Journey into the 3.5-Billion-Year History of the Human Body.

“Cleverly weaving together adventures in paleontology with very accessible science, Neil Shubin reveals the many surprisingly deep connections between our anatomy and that of fish, reptiles, and other creatures.  You will never look at your body in the same way again—examine, embrace, and exalt Your Inner Fish!”

Prof. Shubin has done outstanding work in trying to understand post-dinosaur mammalian history and timelines.  (Rise of the Mammals was a recent PBS program that is relevant.)

What is inadequate about all such “bones-and-stones” approach to “how we got here” is that the human creature is ultimately downstream from culture as expressed in language (epic poems) and images (e.g., the Lascaux caves in France, say) and fossils, as wonderfully intelligent as the detective work is, are one flashlight and not the system of “searchlights” one really needs to understand anything.

The very first lines of Homer’s great epic, the Odyssey shows you this:

“Sing in me, Muse, and through me tell the story of that man skilled in all ways of contending, the wanderer…”

(Quoted from Robert Fitzgerald’s translation.)

Here one sees the cultural soul of the human: the invocation of muses, gods, the telling of stories, the singing of songs, contending and wandering.

All evolution: cosmic, earthbound, whatever, does not capture the essence of humanity as the first words of Homer’s Odyssey where words, songs, stories take us into the human while the fossils and fossil archaeology are fascinating material infrastructure, as Prof. Shubin’s outstanding skeletal digs and “detective work” show us.

Arguments Without End: Are They Good or Bad?

The Dutch historian Pieter Geyl (died in 1966) coined the phrase “argument without end” to get at the constant reappearance of old arguments or viewpoints. One gets the impression that arguments are either persistent or perhaps permanent. One simplistic example could be argument about socialism: Sweden is “good,” but Venezuela (or Cuba) is bad. This book takes the view that “arguments without end” are not the end of knowledge but rather a potential beginning: it could be that some issues cannot be captured by one school of thought: the awarding of the 1974 Nobel Prize to both Hayek (“the right”) and Myrdal (“the left”) is an example of this need for hybridity. Both Hayek and Myrdal are each seeing something valid and it’s a “fool’s errand” to decide who is “eternally” correct.

Let’s apply this thinking to a deep “argument without end” within and about history.

Michel Foucault (died in 1984) following Nietzsche, argues that history seems “linear” but is more random and non-linear than the “linear” historians see or admit.

There’s an aphorism in Nietzsche, (from his The Dawn) which Foucault uses…history is made by the “iron-hand of necessity shaking the dice-box of chance.”

In other words the world we know, traveling somehow from the assassination of Kennedy (November 2, 1963) to the impeachment hearings of Trump in October 2019, must be thought of as a kind of “random walk” behind which are trends, cycles, so that one gets a fusion of structure and surprise. If you emphasize surprise you’re closer to Foucault than to those narrative historians who think they can show you the exact threads which connect “then and now.”

Here’s an example of such a historian, the celebrated G.R. Elton of England, whose classic The Tudor Revolution in Government is a masterpiece of orthodox analysis. The book centers on the administrative revolution in the 1530s in England which implied, says Elton, “As regards political and social structure, the sixteenth century produced something quite new in England—the self-contained sovereign state in which no power on earth could challenge the supremacy of statute made by the crown in parliament.”

“In this revolution, in this making of a new kind of state productive of a new kind of society, administrative reforms played their part. It is against this background of controlled upheaval that they must be seen and understood.”

(Elton, The Tudor Revolution in Government, Cambridge University press, 1966, page 426/427)

Orthodox historians see history as a “nail-down-able” system of storylines and the controlled upheavals have a direction (teleology) which allows you to use—in this case the 1530s in England—as a beginning, an origin, a “datum line,” and once you have this clear starting point you can follow the story to now and include comparative developments in France or Germany or China.

The orthodox “explain strategy” starts with an origin, a “starting gate” like a horse-race.

The FoucaultNietzsche view is that these starting points are not entirely useless but in the end don’t help you because history is in the end governed by “the dice-box of chance” even if it is held by “the iron-hand of necessity.” History is more “upheaval” than “control” more surprise than structure. “Determinism” such as perhaps based by pinning down a starting point from which one can “build out,” is a wish-dream since history is nonlinear and nondeterministic. Even Elton’s phrase “controlled upheaval” is full of questions and problems.

Modern “complexity theory” in mathematics tries to get at these differences analytically. A “meta-intelligent” student would go from this historians’ “argument without end” to the analysis of complexity in math as a way of rounding out the exploration.

An “argument without end” can thus be useful if the student does not insist on some final “apodictic” or certain-forever answer.

How to Jump From a Field to a Larger Understanding: The Example of Globalization

In a university, one is trained to “inspect” fields. That produces what might be called a “monographic” intelligence.

Our purpose is to show and promote something ancillary to this, what might be called a “circum-spective” intelligence (i.e., using the specialized knowledge as one “brick” in a larger structure of understanding).

Let’s do an example:

Think of all the descriptions and analyses of something called globalization. An objective evaluation of the literature on this show two analyses that stand out and tower above the rest:

  1. Prof. Jeffrey Williamson and Kevin O’Rourke, Globalization and History, MIT, 1999 (this is a “quantitative history” or “cliometric” study and a classic).
  2. Elhanan Helpman, Understanding Global Trade, Harvard, 2011 (a masterpiece of trade-based analysis)

Both of these authors are Harvard professors in economics and deserve the high regard that such books have won them. In these two books, there are several technical disagreements of which the deepest is that Williamson focuses on the emergence of one world market price (say for wheat) and argues that this “price convergence” is the best measure of globalization. Thus at a certain point wheat of a certain kind (hard, durum, etc.) was price at the same world rate whether the wheat came from Kansas, Canada, Argentina or Ukraine. The world is then a global price-making market mechanism. This price convergence then extends to their kinds of prices as globalization processes deepen. Williamson explicitly considers other approaches to globalization such as trade share of GDP as confusing.

Helpman, on the other hand, uses export plus imports/over GDP as his measure, clearly disagreeing with the Williamson approach of prices and not trade shares.

Interestingly, both scholars conclude that something we call globalization begins to “show up in the data” in the 1820s. Thus, Marco Polo-type stories are colorful and “multinational” but have little to do with actual (i.e., data based) globalization as we see it, looking backwards from 2020.

Both of these books are classic works and show the intricacies and utility of the “cliometric” approach (i.e., explaining the past quantitatively, using data from economics).

However, there’s a deep perspectival omission in both works:

As the novels of Balzac (1799-1850) show there begins to “co-evolve” with this globalization story a parallel story of global colonization and empire-building by the European powers. Algeria is seized in 1830 and culminates in the brutal Algerian War of 1954-1962. Without de Gaulle‘s supreme prestige as the savior of France, the French would have gone to a destructive civil war and the defeat in French Indochina at Dien Ben Phu. 1954 almost lead to endless strife based on events on the other side of the world.  Balzac’s novels are often set in the 1820s and mention a deepening involvement of France with North African empire-building.

This culminates in Maupassant’s novel Bel-Ami from 1885, which centers on the inexorable rise of an unethical “manipulation machine,” who returns from North Africa as a penniless soldier and after many twists and turns makes several killings in North Africa in various shady schemes which he gets wind off via his journalism contacts.  In other words, the rise of Western industrial technology (from railroads to cars to planes) conquers the world one way while the European colonial armies conquer the world another way.

The peoples like the Vietnamese and Algerians “see” the world in colonial terms with colonialism backstopped by industrial technology. Their quest for dignity begins with this analysis and not with the analysis which says industry and science are primary and colonialism a footnote.

It is this fundamental clash of historical interpretations on a worldwide scale which bedevils the changing relationship between the West and the non-West and is more profound than the econometric differences between a Prof. Williamson and a Professor Helpman.

By seeing how these layers and stories are “entwined” gives you a deeper and wide-angle vision which one field—economics or cliometrics—can’t offer because it is one brick or building block in a larger story. Fields have to be “opened up” in this way, which is the mission of this book.