art, Meta Intelligence

Digitizing Heritage: Exploring the Transformation of Culture to Data

[from India in Transition by the Center for the Advanced Study of India at the University of Pennsylvania, 1 September 2025]

by Krupa Rajangam & Deborah Sutton

“Oh that. We just took some undergraduate history students on board as interns. They provided the content and it was done.”

The co-founder of a digital heritage initiative promoting interactive user interfaces offered these opening remarks. Speaking at a Delhi-based museum, he had been asked about the information provided to users as they moved their hands across an interactive board, revealing images and narratives relating to the Indian freedom movement. His response clarified that the physical and digital components of such installations—for example, the 3D-modeling software and hardware, scanning equipment and its resolution and the user interface—were more carefully designed and calibrated than the content they provided.

Contemporary cultural heritage (CH) is rife with digital innovation. The COVID pandemic accelerated this transformation as archivists and curators worked to develop content that would reach remote, locked-down audiences. Within significant limits, digital platforms can democratize and facilitate access to materials previously inaccessible. Instead of being physically siloed, digitized material—as data components and not just content on culture—can be reproduced, combined, and circulated infinitely to achieve a reach previously considered impossible. Accessibility and malleability remain one of the great boons of digital formats. But here, we consider the information economy of CH practice as it exists—and not its extraordinary and often hypothetical potential—in two, overlapping realms of digitized CH: for-profit business enterprises and academic side-hustles, related to more mainstream academic research.

In the former, questions of what is shared are often less significant than the appeal of the format. In the latter, innovation is often the result of short-term projects that languish, abandoned after project completion, and rarely find audiences. Our research builds on our individual experiences and the findings of a scoping exercise examining a number of India-based heritage projects conducted in 2021-22. It suggests the need for more careful consideration of the implications of transforming CH materials into forms of data; the change impacts everything from how we understand “originality” to the reliance on for-profit services to deliver heritage material to the public.

As digitized representations of CH and access to such formats become more widespread, are we, as CH practitioners and academics, giving enough thought to how digital technologies are reshaping the nature of CH and its audience? Beyond questions of wider reach, are we sufficiently acknowledging how these changes challenge a continued focus on originality and notions of academy as primary controllers of access to knowledge and its validity, both in research and practice?

Digitizing for Dissemination

In 2019, one of us—Deborah Sutton—developed a software platform, Safarnama, including an app and authored experiences around Delhi’s CH. The project subsequently extended to Karachi. Generating “original” content, such as audio-visual clips and old photos, to be hosted on the app platform, was key to its attractiveness and usefulness, but permissions proved tricky. Some collaborators who were initially keen to contribute content quietly withdrew, likely due to the unfamiliar format and unknown reach. The app format also raised other questions. Would incorporating content from non-digital but published scholarship require authorial permission or only acknowledgement?

In 2020, Krupa Rajangam held a sponsored incubation at the NSRCEL, a business incubator located at the Indian Institute of Management-Bangalore, to develop a web interface that would host geo-locationed stories of marginalized histories by drawing on both historical facts and lived experiences. Corporate mentors remained skeptical of her ability to source “original” content on an ongoing basis, i.e., content that was both authenticated and validated. They repeatedly advised her to focus on the format, user experience, and appeal for “mass markets” so her prototype would find audiences. Both projects equally raised questions over who would consume the content and what constitutes the public or audience.

In a scoping exercise undertaken for the Arts and Humanities Research Council (AHRC), UK, in 2021-22, we explored a number of India-based heritage projects funded by the AHRC in partnership with the Newton Fund and Indian Council for Historical Research, since 2015 (figure 1). We were particularly interested in the digital components, which all projects included, even if only a website.

Our exploratory surveys firmly established the divergence in interpreting both CH and digital technologies, which was not surprising. Some projects defined and treated CH as fixed pre-existing material, to be interpreted and presented to audiences through digital technologies. Others re-framed digital formats of CH as components of data, assembling, manipulating, and representing extant archival and other materials. The rest generated digitized CH, effectively altering its nature. Typically, such projects dealt with more ephemeral or less conventional forms of CH.

Fundamental Transformations

Notions of originality remain central to art, architectural and art historical training, and CH practice. Digitization transforms the access and retrieval value of “original” material in physical archives, such as old maps and letters, much lauded in traditional “analog” scholarship, to use value as data. Once the end-user (audience) accesses this data (whether historical facts or stories), it becomes nothing more than bytes occupying valuable space, to be deleted once consumed rather than stored, making it easy to overlook or disregard the source and its context.

For example, in the Safarnama project, the app contained carefully collected and authenticated narratives on “partition memories” in Delhi and Karachi. However, the bite-sized media format meant that users would only explore content once, as snippets. This realization led the team to develop the software and incorporate the ability to download content, which at least meant that users could collect, organize and store (archive) the assembled media.

Digitization also takes away the materiality of the archive, making it more ephemeral. Non-digital materials through, and into which we render CH can (in endless combinations and cycles) be lost, forgotten, sold, recovered, collected, displayed, and stored. Such capacities of digital files are obvious, but maintaining access depends on varied and dynamic software ecologies for existence and sustained end-user access. Digital files created within one software-architecture can be incompatible with, and therefore rendered obsolete, by another. The ethos of software development is constant change.

In another paper, we examined questions of quantity, quality, and reusability of data related to digitization of building-crafts knowledge alongside CARE and FAIR principles of data management. The principles were proposed and adopted by an international consortium of scholars and industry, the former focused on responsible collection, use, and dissemination of data, especially related to vulnerable people and the latter on sustainable data management.

As an example, one AHRC project experimented with methods to capture detailed 3D images of heritage sites and structures in dynamic crowded environments. They used one set of methods to capture the interiors and another for the exteriors, hoping to merge both together and develop holistic imagery for audiences. This proved impossible at first due to issues of software compatibility. Once that was partially resolved, the new software couldn’t handle the sheer volume of data captured—and it was unclear where and for how long such volumes of data would be stored.

New realms of intellectual property remain fuzzy. While the content on digital platforms is governed by licensing and proprietary legal frameworks, it is often hosted on open platforms, through web repositories such as GitHub. Prima facie, such openness appears to challenge the proprietorial nature of archives and other repositories as keepers of knowledge. However, it raises a host of questions about how to maintain a critical understanding of archives.

Digitization may, and should, transform access but should it obliterate the regimes through which the materials were generated and organized and what’s included or excluded? For example, a local coordinator of one project that engaged with artists commented that digital technologies are typically used to document technical skills as forms of intangible heritage and develop artist encyclopedias, saying that “they are hardly used to interrogate the reality that many ‘traditional’ artists hail from marginalized castes.” Similarly, the local coordinator of another project that engaged with communities living in and around a protected heritage site commented on how digital technologies often end up being used to create a record of heritage structures without any reference to their day-to-day setting.

Any and all digital enterprise in CH, we argue, needs to integrate the ambition to use digital methods to not just present but also counter and interrogate the material, its creation, and purpose. Digital platforms and web- and app-based software are now able to manipulate and re-situate information in unprecedented ways. The novelty of such formats can displace original, provocative, and timely considerations of the material. Often, we are so taken by the visual and structural attributes of these formats, that we accept it at face value and lose sight of the tone and content of heritage as a curated message about the past and the present.

Alongside this, digital augmentations and iterations of CH, including storage, have significant financial and infrastructural implications. The creation and maintenance of digital platforms requires either developing “in-house” digital specialization or, more commonly, reliance on private, for-profit platforms. Paying for external provision introduces complexities. Funders, including the AHRC, struggle to devise guidance or policy in relation to software licensing. However, a persistent challenge to projects, and partnerships between academic and non-academic partners, is devising data and software strategies that subsist beyond the life of the funded-research project. Often, the adverse effects of the paucity of longer-term planning around IP issues, sustainability, and data archiving falls disproportionately on the non-academic stakeholder.

While digitization foregrounds the potential and promise of complete openness and equity, maybe this is lost in practice. Or digitization may merely mark the displacement of one set of ethics with another. There is a need for more careful consideration of the implications, complexities, and risks of taking CH materials out of boxes and off shelves and transforming and generating it into data files, which are, in turn, dependent on digital platforms to provide end-user access. However, the question remains of whether heritage-related disciplines are adequately prepared and willing to confront such new ways of working, which have begun to dislodge some of the privileges extant in current forms of research and practice.

Krupa Rajangam is nearing the end of her tenure as a Fulbright Fellow at the Historic Preservation Department, Weitzman School of Design, University of Pennsylvania. Her permanent designation is Founder-Director, Saythu…linking people and heritage, a professional conservation collective based in Bangalore, India.

Deborah Sutton is a Professor in Modern South Asian History at Lancaster University.

Realms and Domains: Levels and Confusion

Are we governed by words or numbers? Martin Heidegger’s star pupil, Hans-Georg Gadamer, points a penetrating flashlight at this question of words vs. numbers when he writes, “It is obvious that not mathematics but the linguistic nature of people is the basis of human civilization.”

According to Gadamer, our primary way of being is interpretative rather than computative. Our fundamental function is to cope, not to theorize. He argues, we can never finally step outside the traditions and practices of our culture. As one critic stated, “the metaphysical aid of a view from nowhere is seen by Gadamer as a questionable illusion that can have damaging consequences for a culture. It is not that scientific methods are mistaken—he thinks that science is involved an unstoppable dynamic which cannot be halted by philosophical or other objections…Gadamer gives a central role to art in questioning the dominance of the methods of the natural sciences. The artwork is not something to be determined by concepts, but something which ‘happens’ via its reception in real social contexts…”

Think about the interaction between words and numbers in the opening of Vladimir Nabokov’s memoir, Speak, Memory:

The cradle rocks above an abyss, and common sense tells us that our existence is but a brief crack of light between two eternities of darkness. Although the two are identical twins, man, as a rule, views the prenatal abyss with more calm than the one he is heading for (at some forty-five hundred heartbeats an hour).
Vladimir Nabokov, Speak, Memory, Vintage Books, 1989, page 19.

Note how Nabokov describes our existence above. Think about the word “eternities”? It brings to mind infinity. For example, in algebra, 1/x goes to infinity as 1 approaches zero. Nabokov also states that man is doing all this infinity-watching which he describes in heartbeats per hour.

Another issue in this realm and domain confusion is provided by Gabriel Marcel, when he writes, “We must carefully avoid all confusion between the mysterious and the unknowable.” Marcel continues:

A problem is something which I meet, which I find complete before me, but which I can therefore lay siege to and reduce. But a mystery is something in which I myself am involved, and it can therefore only be thought of as “a sphere where the distinction between what is in me and what is before me loses its meaning and its initial validity”. A genuine problem is subject to an appropriate technique by the exercise of which it is defined; whereas a mystery, by definition, transcends every conceivable technique. It is, no doubt, always possible (logically and psychologically) to degrade a mystery so as to turn it into a problem. But this is a fundamentally vicious proceeding, whose springs might perhaps be discovered in a kind of corruption of the intelligence. The problem of evil, as the philosophers have called it, supplies us with a particularly instructive example of this degradation.

Just because it is the essence of mystery to be recognized or capable of recognition, it may also be ignored and actively denied. It then becomes reduced to something I have “heard talked about” but which I refuse as only “being for other people”; and that in virtue of an illusion which these “others” are deceived by, but which I myself claim to have detected.

We must carefully avoid all confusion between the mysterious and the unknowable. The unknowable is in fact only the limiting case of the problematic, which cannot be actualized without contradiction. The recognition of mystery, on the contrary, is an essentially positive act of the mind, the supremely positive act in virtue of which all positivity may perhaps be strictly defined. In this sphere everything seems to go on as if I found myself acting on an intuition which I possess without immediately knowing myself to possess it— an intuition which cannot be, strictly speaking, self-conscious and which can grasp itself only through the modes of experience in which its image is reflected, and which it lights up by being thus reflected in them.
Gabriel Marcel, The Mystery of Being, Vol. 1: Reflection & Mystery, Harper Torchbooks, 1965, page 260-261.

A final profound confusion is the body as a physical item vs. a means of expression. Picture Fred Astaire dancing opposite Ginger Rogers. You have both the movements of his dance and what he conveys through body language. In order to dance, you have the biochemical fuel (food) to enable the biomechanical movement of the dance. The courtship expressed through his movements is something different. Marcel describes it thus:

We should recall, at this point, what we said in an earlier lecture about the body; the latter is not merely an instrument, it presents us with a kind of reality which is quite different from the reality of any sort of apparatus, in so far as it, my body, is also my way of being in the world.
Gabriel Marcel, page 257.

See also “Existence and the Problem of Separability”, “Is It Good to Be a Detached Observer?” and “Arguments Without End: A Few Simple Examples” which also reference Marcel.

India: Deep History

In his lectures, Professor Amartya Sen, the Harvard Nobel Prize in Economics winner, mentions Sir Mortimer Wheeler, Director-General of the Archaeological Survey of India. Wheeler wrote, while reporting on the excavation of the Indus Valley Civilization (of India), that the plumbing and sewerage were advanced, in some ways surpassing modern equivalents.

Sen’s larger point is that history is characterized by phases of rise and fall and not just classes and class struggles à la Marx.

Consider the following depiction of the East India Company, from The Anarchy: The Relentless Rise of the East India Company (also subtitled The East India Company, Corporate Violence, and the Pillage of an Empire) by William Dalrymple.

On 28 August 1608, Captain William Hawkins, a bluff sea captain with the Third Voyage, anchored his ship, the Hector, off Surat, and so became the first commander of an EIC vessel to set foot on Indian soil.

India then had a population of 150 million — about a fifth of the world’s total — and was producing about a quarter of global manufacturing; indeed, in many ways it was the world’s industrial powerhouse and the world’s leader in manufactured textiles. Not for nothing are so many English words connected with weaving — chintz, calico, shawl, pyjamas, khaki, dungarees, cummerbund, taffetas — of Indian origin. It was certainly responsible for a much larger share of world trade than any comparable zone and the weight of its economic power even reached Mexico, whose textile manufacture suffered a crisis of ‘de-industrialisation’ due to Indian cloth imports. In comparison, England then had just 5 per cent of India’s population and was producing just under 3 per cent of the world’s manufactured goods. A good proportion of the profits on this found its way to the Mughal exchequer in Agra, making the Mughal Emperor, with an income of around £100 million,* by far the richest monarch in the world.

The Mughal capitals were the megacities of their day: ‘They are second to none either in Asia or in Europe,’ thought the Jesuit Fr Antonio Monserrate, ‘with regards either to size, population, or wealth. Their cities are crowded with merchants, who gather from all over Asia. There is no art or craft which is not practised there.’ Between 1586 and 1605, European silver flowed into the Mughal heartland at the astonishing rate of 18 metric tons a year, for as William Hawkins observed, all nations bring coyne and carry away commodities for the same’. For their grubby contemporaries in the West, stumbling around in their codpieces, the silk-clad Mughals, dripping in jewels, were the living embodiment of wealth and power — a meaning that has remained impregnated in the word ‘mogul’ ever since.

By the early seventeenth century, Europeans had become used to easy military victories over the other peoples of the world.

* Over £10,000 million today.

Think of the larger point: what you just read is the story of Indian de-industrialization and its negative results. Ask yourself whether American de-industrialization is something of an echo of this, as manufacturing is offshored.

Heidegger vs. Marx as World Watchers

Marx (1818-1883) implies that the foundation of human reality is econo-technical, and on that basis society creates thoughts and philosophies, art and poems. This explanation seems appealing when we think of the economic development of China in our time, for example, or the rise of computers and software.

In a way, Heidegger (1889-1976) turns this upside down. At the basis of world history is society producing culture. You can make a simple “cartoon” and say that for Marx, economics shapes everything, and for Heidegger culture replaces economics.

For example, in his book, What Is Called Thinking? (English translation, 1968, Harper & Row), Heidegger argues the foundation of all Western thinking and culture comes from axioms such as logos [Ancient Greek: λόγος] (from which we have logic, cosmology, psychology, epistemology, etc.), as well as legein (the Greek verb λέγειν, “to speak”).

Heidegger states (on page 204), “Without the λέγειν of that logic, modern man would have to make do without his automobile. There would be no airplanes, no turbines, no Atomic Energy Commission.”

Our MI comment on this is that any monocausal explanation of how mankind went from Neanderthal to the Manhattan skyline is completely inadequate. You must create a “double-helix” of Marx and Heidegger, adding the dimensions of surprise and unintended consequences. Without the physics concepts of emergence and complexity, we have no possibility of understanding how we got to now. In the site tagline, we use the word “composite” as a reference to this kind of deeper understanding.

Looking Around Is Educational

Julian Fellowes (the writer who gave us Downton Abbey) followed up with a 2018 movie called The Chaperone about a girl named Louise Brooks who became a global superstar, especially in Weimar (pre-Hitler) Germany:

Louise Brooks is a rebellious 15-year-old schoolgirl who dreams of fame and fortune in the early 1920s. She soon gets her chance when she travels to New York to study with a leading dance troupe for the summer—accompanied by a watchful chaperone.

Louise Brooks starts as a would-be dancer, “inducted” into an avant-garde dance school. This is the Denishawn School of Dancing and Related Arts (founded in 1915 by Ruth St. Denis and Ted Shawn in Los Angeles, California), which helped many perfect their dancing talents and became the first dance academy in the United States to produce a professional dance company.

Upon Louise’s “induction” into the school, one of the founders says to the girls, “Remember you are not in your body, your body is in you.”

The listener wonders: What could this possibly mean?

The answer is this: In one sense you have a body, but in another, you are your body. The first body is the “thing” you weigh on the bathroom scale. This is your interaction with gravity, as measured in conventions like pounds. On the other hand, you are also “somebody” (i.e., some body). To have and to be are entwined here. In philosophy, say in the writings of Gabriel Marcel during the fifties, the body you weigh is “corporeal” and the body you are is “existential.”

Very roughly, the first body is objectively weighed, the second subjectively sensed as your experience of yourself.

Physics and Dance (by Emily Coates and Sarah Demers), a recent book from Yale University Press, gives you the dancing body as a biomechanical problem. Dancing itself is the expression through biomechanics and movement based on physics, but apart from this, it’s also an art form.

The student will see that a moment in a movie—in this case The Chaperone—can open a door to a whole set of domains, realms and phenomena. Education at its best comes from learning how to go from such instantaneous accidents on the street or screen to a larger canvas.

Thus the declaration, “Remember you are not in your body, your body is in you” explains that biomechanics is an infrastructure, while the artistry of the dance is an art form (i.e., a kind of “communicative action,” to use a Habermas phrase).

Novels as Another University: Joseph Conrad

One can say that the first wave of imperial “neocons” was not the group that got the U.S. into the Iraq War (2003) but the group described by Warren Zimmerman in his classic book on the rise of the American Empire from the 1890s onwards:

First Great Triumph

How Five Americans Made Their Country a World Power.

By Warren Zimmermann.

Illustrated. 562 pp. New York: Farrar, Straus & Giroux

“Americans like to pretend that they have no imperial past,” Warren Zimmermann tells us in First Great Triumph: How Five Americans Made Their Country a World Power. But they do.

The United States had been expanding its borders from the moment of its birth, though its reach had been confined to the North American continent until 1898, when American soldiers and sailors joined Cuban and Filipino rebels in a successful war against Spain. When the war was won, the United States acquired a “protectorate” in Cuba and annexed Hawaii, the Philippine Islands, Guam, Puerto Rico and Hawaii. “In 15 weeks,” Zimmermann notes, “the United States had gained island possessions on both the Atlantic and Pacific sides of its continental mass. It had put under its protection and control more than 10 million people: whites, blacks, Hispanics, Indians, Polynesians, Chinese, Japanese and the polyethnic peoples of the Philippine archipelago.”

John Hay, at the time the American ambassador to Britain, writing to his friend Theodore Roosevelt in Cuba, referred to the war against Spain as “a splendid little war, begun with the highest motives, carried on with magnificent intelligence and spirit, favored by that Fortune which loves the brave.” He hoped that the war’s aftermath would be concluded “with that fine good nature, which is, after all, the distinguishing trait of the American character.” More than a century later, we are still asking ourselves just how splendid that little war and its consequences really were.

Zimmermann, a career diplomat and a former United States ambassador to Yugoslavia, begins his brilliantly readable book about the war and its aftermath with biographical sketches of the five men — Alfred T. Mahan, Theodore Roosevelt, Henry Cabot Lodge, John Hay and Elihu Root — who played a leading role in making “their country a world power.”

Ironically, it turns out that any reader of Joseph Conrad’s (died in 1924) famous novel Nostromo from 1904 would have encountered the “manifesto” of the American Empire, very clearly enunciated by one of the characters in the novel:

“Time itself has got to wait on the greatest country in the whole of God’s universe. We shall be giving the word for everything; industry, trade, law, journalism, art, politics and religion, from Cape Horn clear over to Smith’s Sound (i.e., Canada/Greenland), and beyond too, if anything worth taking hold of turns up at the North Pole. And then we shall have the leisure to take in hand the outlying islands and continents of the earth.
“We shall run the world’s business whether the world likes it or not. The world can’t help it—and neither can we, I guess.”
Joseph Conrad, Nostromo, Penguin Books, 2007, pages 62/63

The political stances of Conrad which seem so denunciatory of imperialism here in Nostromo seem very disrespectful of Africans in his Heart of Darkness as Chinua Achebe (Nigerian novelist, author of Things Fall Apart) and other Africans have shown and decried. Thus one sees layer upon layer of contradiction both in American empire-mongering and Conrad’s anticipation of it in his novel Nostromo.